Archetype is the voice of a great collaboration created through words, concepts, ideas, thoughts, images and emotions. Making it was definitely a challenge, an inspiring one, but a challenge nevertheless.
Archetype is a mix between the classical dictionary with alphabetical order and an inspirational design book. Archetype is about all of us telling the real story of our profession.
More than one hundred professionals collaborated with their personal visions in different design areas, making this book a complete archetype.
Moreover, we included commissioned artworks based on our interpretation of Carls Jung’s Archetypes. And gave one of them to each artist, so they could create never-before-seen content inspired on them :
As the Animus and Anima one's.
Published by OFFF
Barcelona - Spain